WordPress • Mailerlite
Tracey Nails & Beauty needed a clear, easy-to-use website that quickly communicated services, location, and booking options. The goal was to create a welcoming digital presence that reflected the business while keeping the user journey simple. A clean beauty-focused theme was paired with a custom logo to establish a consistent visual identity. Content was structured to surface key information immediately, supported by clear calls to action guiding users toward booking. The booking system was integrated directly with calendar management, making it easy for both clients and the business owner to manage appointments efficiently.
tl;dr
Designed a clean WordPress site focused on clarity, strong CTAs, and an easy, calendar-linked booking experience.
Key Lessons
Efficiency
Delivering the site within a short timeframe was important due to its direct impact on customer bookings and visibility.
Execution
Careful structuring of information ensured services and booking options were easy to understand and use.
Understanding
A clear grasp of the client’s goals helped shape a solution that supported both customers and day-to-day operations.
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