Le Grand Website Redesign | Michael Singh

Image of custom tour slider built for Le Grand website

Image of custom testimonial section built for Le Grand website

Wix • Mailchimp • Figma

Le Grand’s existing website was ready for a refresh following the introduction of a new brand identity. The project focused on creating a cleaner, more structured experience that allowed the new branding to come through while making the site easier to navigate. There was also an opportunity to simplify the number of visual movements and interactions across the site, creating a more considered and premium experience. The new layouts were designed in Figma before being implemented in Wix, with a focus on clearer content hierarchy, stronger page structure, and more intuitive user journeys. Dedicated landing pages were created to support Google Ads campaigns, while dedicated tour and private hire pages provided clearer paths for visitors depending on their requirements. The visual direction was deliberately simplified, using the new branding to create a more refined and cohesive interface. From a development perspective, a custom-coded slider was created to consume tour information from the Wix CMS and dynamically display the relevant content. This allowed tour cards and information to be managed centrally while maintaining a flexible front-end presentation. A custom reviews section was also developed to display customer feedback, while existing links were reviewed and corrected throughout the site. The project also included a number of behind-the-scenes improvements, including correctly redirecting the .com domain to the primary .co.uk domain. For private hire enquiries, a dedicated contact form was introduced to capture the specific information required by the business, replacing a simple email link and creating a more useful enquiry journey.

tl;dr

Refreshed and restructured Le Grand’s Wix website around its new brand identity, creating clearer user journeys, dedicated tour and landing pages, dynamic CMS components, and a more refined experience across the site.

Key Lessons

Perspective

Understanding the wider customer journey helped shape clearer paths for different visitor needs, from exploring tours to making private hire enquiries.

Refinement

Simplifying the visual language and interactions demonstrated how considered design choices can create a more premium experience without adding unnecessary complexity.

Adaptability

Working within an existing Wix environment while introducing new branding, CMS-driven components, custom code, and new functionality required a flexible approach to both design and development.