Shopify • Adobe XD
To support long-term growth, particularly in e-commerce management, analytics, and customer flow, FlySpeck migrated from Wordpress to Shopify. Additionally, the brand sought a refreshed visual direction that better reflected the premium, bespoke nature of its products. Beginning with wireframes and interaction design in Adobe XD, the site was completely rebuilt from the ground up. A key focus was refining the product selection journey: custom Liquid logic was implemented to enable detailed product configuration options while maintaining a clean, intuitive interface. To further enhance FlySpeck’s bespoke offering, Calendly was integrated to allow customers to book paid appointments directly through the site. Additionally, a custom slider component was created to visually explain the bespoke process, helping users understand the service before making a commitment.
tl;dr
Migrated FlySpeck to Shopify, introduced a refined visual identity, and built custom product and booking flows to support both standard and bespoke purchases.
Key Lessons
Creativity
Adapting to a new platform while developing a refined visual direction that aligned with the brand’s premium positioning.
Perseverance
Developing the custom product selection experience required sustained iteration to balance flexibility with ease of use.
Patience
Building and testing each section incrementally ensured the final experience was both stable and intuitive.
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