Shopify • Adobe XD
FlySpeck was at a point where moving from WordPress to Shopify made sense for long-term growth, particularly around e-commerce management, analytics, and customer flow. Alongside the platform migration, the brand also wanted to introduce a new visual direction that better reflected the premium and bespoke nature of the products. The site was redesigned from the ground up, starting with layouts and interactions in Adobe XD before being implemented in Shopify. A key focus was the product selection experience, where custom Liquid logic was used to support detailed product configurations while keeping the interface clear and intuitive for users. To support FlySpeck’s bespoke services, Calendly was integrated to allow customers to book paid appointments directly through the site. A custom slider component was also introduced to explain the bespoke process in a simple, visual way, helping users understand the offering before committing.
tl;dr
Migrated FlySpeck to Shopify, introduced a refined visual identity, and built custom product and booking flows to support both standard and bespoke purchases.
Key Lessons
Creativity
Adapting to a new platform while developing a refined visual direction that aligned with the brand’s premium positioning.
Perseverance
Developing the custom product selection experience required sustained iteration to balance flexibility with ease of use.
Patience
Building and testing each section incrementally ensured the final experience was both stable and intuitive.
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