WordPress • WooCommerce • Stripe • MailerLite
Add Purpose needed a multi-purpose platform to support services, events, content, subscriptions, and e-commerce within a single system. The site also required member-only areas, animation, and a clear, recognisable brand identity. Custom service pages were created using animated Lottie icons to visually differentiate offerings. WooCommerce powered the store with variable products and print-on-demand integrations, while Stripe APIs handled subscription products and recurring payments. A custom user login and dashboard supported memberships, restricted content, and a points-based reward system. Blogging functionality was extended with custom layouts, pagination, and category management, all supported by integrated analytics and SEO.
tl;dr
Designed and developed a feature-rich WordPress platform combining services, subscriptions, e-commerce, animation, and gated member content.
Key Lessons
Innovation
Introducing interactive sections and products helped bring the platform’s services to life in an engaging way.
Perseverance
Achieving a consistent visual language and user journey required refinement and iteration across multiple areas of the site.
Care
Close attention was paid to visual detail and interaction quality, particularly within animated and branded assets
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